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The Appalachian Mountain Club is dedicated to the protection, enjoyment, and understanding of the outdoors. AMC envisions a world where our natural resources are healthy, loved, and always protected—where the outdoors occupies a place of central importance in every person’s life, no matter who or where they are. 

When creating the rebrand for AMC, we focused on four essentials: to be INSPIRED by all those with whom we share the outdoors, INCLUSIVE in everything we do, as ADVENTUROUS as our founding spirit commands, and RELIABLE in the way that only the nation’s longest-serving conservation and recreation organization can be.

C R E D I T S
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Role: Lead Graphic Designer

Team: Bec Rollins, Vice President of Communications & Marketing
Taylor Mugford, Senior Content Director
Paula Champagne, Visual Media Lead & Photographer
Corey McMullen, Photographer
Katie Metz, Junior Designer

Print, Editorial Design, Illustration