JLavalley Design

Wolf Tree Brewery

Brand System Design, Logo Design, Label Design, Growler Design, Glassware Design, Apparel Design, Stationary Design, Coaster Design, Social Media Strategy

Wolf Tree Brewery is a humble, family-run operation located on a cattle ranch in Oregon, USA. With strong ties to protecting nature and sourcing local ingredients, the brewery produces an exceptional product loved any and all who cross its path. A small, passionate, and driven group operates this award-winning brewery with a thirst to bring folks together over a pint of some of the greatest beer you’ll ever have.

This visual language is meant to reflect the hands that work behind the scenes to produce the quality product and experience.

To achieve this, I married black-letter calligraphy, timeless typography, clean design, and nature illustration with a humble tone, an approachable/warm personality, and a sharp eye/palette for detail.